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The Magnetic Love Portion That Will Make YOUR LINKED-IN Client Find You

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LinkedIn is one is the World’s best networking tools a professional can utilize. However, you need to if it is appropriately used, it can be the only marketing tool you’ll ever need to get incredible-freelance or Corporate- work and network. The first point to look out for when creating your LinkedIn profile is your LinkedIn profile summary. Well, this usually skipped by most users and freelancers, but believe me, it is a useful tip to help you draw the attention of your LinkedIn clients.

Let’s quickly dive into some tips to guide your LinkedIn profile, what you should include, and how to make it attention-grabbing.

Describe what qualifies you for the job: Passion is the core of leading resumes. Opening up on what you enjoy doing adds context to your career. Consider what excites you most professionally — what qualifies you in addition to your pay cheque? This is a particularly helpful perspective if you are younger and have no work experience.

Highlight your successes: Mention the main takeout from your segment on experience. Look at the tasks and merge achievements, if you can. This is particularly true if you are in a profession in the middle of the late stage.

Reveal your character: Select specific stories and words that show who you are beyond professional value. Superb Summaries indicate such qualities as modesty, kindness, and satire. Authenticity is vital to be truthful. Talk of the one attribute that you are most famous for, and add it in.

Give a glimpse of your life outside work: Complete your personality by expressing a passion, curiosity, or position as a volunteer. If necessary, link your interests to your work. When you tell a personal anecdote, be confident it will affirm your skills in the profession.

Make the first sentence count: For your summary, every word counts, but the first words matter. When you do not hook your viewers up instantly, you will lose. Do not waste precious filler characters — cut straight into the good stuff to please the viewers.

Use relevant Keywords the keywords: Insert keywords that highlight your top skills to boost your search rank on LinkedIn and Google. At the end of your summary, listing ‘Specialties’ is one way to pack them in. Work Descriptions and other related profiles are the main sources of keywords.

Cut the Jargon: Evite overused terms like “strategic,” “motivated,” and “creative” that have lost meaning. Alternatively, thesaurus or you can prove that you have an example of a short tale of those characteristics. You can do a quick search on the most overused buzzwords on LinkedIn.

Write the way you speak: Think about how, at a meeting, you’d talk to a new contact, and write that way. Read your description out loud to have your voice tested. If you were not going to say that, don’t write it. This means always use the “I” first-person, not your real name. Lay off the emoji and the special characters too.

Start making connections: It seems clear, but sometimes it can be easy to overlook. It would be best if you kept your connections because you encounter people because of first, second, and third-degree connections in LinkedIn ‘s system; getting a lot of connections helps keep you accessible to others.

That being said, while you can connect with people you don’t know, it’s preferable to connect with people you personally know, you’ve worked with, or met professionally. If you choose to connect with people you haven’t met or don’t have a direct connection to them, send a note with your request explaining why you want to connect.

Keep your page active: LinkedIn is more than just an online resume — it’s a social media networking site. That means you need to remain busy, to get the most out of it. Find out what other people are writing, get them interested in insightful comments, and like and share content that you find helpful.

You will also enter LinkedIn Groups. Whatever the professional preferences are, there will be groups talking about it, from marketing to accounting. Join one or two of them, and communicate within the group. This is a perfect way to get together with some new people and exchange ideas.

What need to add to LinkedIn profile to draw the attention of readers and potential clients.

Your Job title:Certain generic terms don’t describe the unique value you are willing to offer to potential buyers and current customers. Although corporate titles can be a way of identifying workers within the hierarchy of your company, they don’t provide customers with much useful information to act upon.

Demonstrateacustomer-centeredmentalitybywritingajobtitlethat hitspopularpointsofpain.Ifyouaddkeywordsthatfocusontheirproblems,itwillincreasethevisibilityofyoursearchand showthatyou understand andspeakthelanguageofyourcustomers.

Headline: Your headline on LinkedIn is a bit like an elevator pitch; it’s your 5-second chance to give readers a reason to dig further. Evaluate your current headline and see if you give anybody a reason to read more.

Headlines can be a perfect place to practice creativity while also having search engine crumbs to follow. Describe the meaning of what you do, use simple, descriptive words. A short and quick headline signals a fast read to your profile.

Summary: Summaries vary from concise snapshots to narrative elaboration. Take advantage of the opportunity to highlight your personality and demonstrate your experience while being cautious about adding something that might be viewed as self-indulgent or smoky. It takes a bit of time to find the sweet spot. Make it a point to revisit your profile, because each time you find little ways to enhance it.

Try explaining your major accomplishments from the customer’s point of view. Using keywords instead of general pronouns to improve search visibility, and add a little vitality to your description.

Job descriptions: Your career experience contributes to the unique range of skills and expertise that you bring today to clients. A thorough and detailed history of your work suggests a commitment to your career, which can build confidence. Incomplete or skimpy job descriptions will raise concerns with potential customers and won’t improve the chances of getting search results.

Describe your work through the eyes of someone in your business, looking for a partner. Incorporate phrases that you are likely to use when doing an online search for a solution such as yours.



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Creating engagement for your blog or social media platform is an essential need for online content creators. Generally, people have different interests, but the ability to capture various people with different interests is what is very integral.

Below are proven ways to help you create ideas to draw meaningful conversation.

Create an image for yourself:

Having a personality is the first step any online content creator should consider first. You, your brand, your company, etc. should first define the way forward, and then content creation would be exciting with less hassle.

Create blog posts:

The first point of creating engaging content is first creating a blog post. Generating engaging materials is what has to be strategically done, so it is essential to start with making free traffic using search engines like Google and Bing.

Creating a variety of content is a great way. Fine, you have written content to share, but you can use other forms like images, quotes, GIFs, and the likes to bolster your point.

Share relevant information:

To get people to engage in any topic, it has to be one relevant to them- either it proffers solution, entertains, gives information, or any other relevance. The creation of relevant topics has to start from first identifying your target audience, and what they are attracted to, then you can post content that can feed their curiosity.

A consistent and regular response to messages and comment:

One of the most helpful ways of gaining engagement is the build-up and maintenance of a long-term relationship with your audience. To create engagement, fast response to questions, reviews, or comments makes the job very easy with less stress. All you need to do is enable a pop-up notification to help you know when there is an update.

Create avenues for questions and help;


As your audience read, there would be lots of questions running through the minds of your audience. Giving room for question and answer sessions is an excellent way of keeping the flow.

You can also throw out questions to your audience to see their take on different topics.

Ask for feedback and reviews:

The best way to evaluate your level of impact is by hearing directly from your audience. They are the ones to determine the area of improvement and the next step to take. Make your audience free to add inputs and relate freely with you.

Organize social contests:

There many different ways of reaching out to your audience. Creating social competition is one of those. You can create content, post online, and create a contest that requires your audience (followers- in social media term) to comment, repost, share, tag a friend, and the likes and receive a prize. You really would be wowed at the response rate.

Create how-to content (especially videos):

Creating videos or any other material that explains the step-by-step process of how a particular task is carried out is a very effective way of generating engagement. You can make use of ideas displaying tips, a guideline on how-to, behind the scene, product description, product/company announcement, etc. to create fantastic content for your audience.

Go live

Live videos and engagements are one of the most effective ways to increase your reach and engagement rate. Facebook, Twitter, Instagram, and Snapchat create options for you to go live. Make your live session a regular one so your audience can look towards it and also keep in interactive. Also, ensure you go live only on the platform; you know the interaction level is a bit higher than the others.


Interviews are another exciting way of ensuring the participation of your audience. If you are well connected, you can go for celebrity figures, or else you can choose any other random person, pick up a topic, and discuss back and forth what your take is. If you are bold enough, you can make it a live interview. But if streaming is not just your thing, then you can also opt-in for a recorded video, edit it properly and upload it.

Use of hashtags:

Hashtags are a great way of creating an online presence. When you upload content, you can use hashtags to make it known. When topics of its kind are requested, then you can easily create attention to your brand.

Post current and trendy content:

Everyone wants to get updated with the current happenings. You can generate a great deal of engagement by posting topics and materials that are current and trending. You do not be regarded as out of date by posting outdated content that happened years back (except as a reference), but look out for new and trendy topics to post and discuss.

Use of images, emojis, and GIFs:

People get bored of just reading alone. Employing the use of other visual forms is an excellent way of making your content self-explanatory.

You also want to create an impression in the mind of your audience, which can be easily achieved with the use of images, emojis, and GIFs.


Sometimes using the original words of a  writer is useful when those exact words carry peculiar effect. This direct  words however,  should not be the main approach for offering proof in your writing.

“Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.”
—Larry L. King, WD

Image for post

There have been a lot of successful guys before now, who have said a lot of things about the various issues. Taking a line or two from their side of view can be a lot helpful in building your circle of engagements.






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The COVID19 lock-down has been one that has lasted a long time and could, for some people, cause some sort of dead end. Since people are not really active and up and doing, there is a high tendency to look for some other ways to be entertained and, as such, relent in other daily activities.

Self-isolation, social distancing, the closure of schools and workplaces are measures that have been taken that can affect mental and psychological health. One of the unique features of humans is adaptation. With this feature, humans can easily find an alternative to their regular work, school, or any other activities. With the introduction of these alternatives, it would be a bit of a struggle going back to the daily routine.

According to research, there are five stages of the lock-down period. These include; the disbelief stage, the anger stage, the sadness stage, the acceptance stage, and lastly, the optimistic stage.

During these stages, a lot of mental and psychological instabilities would take place. There has to be proper management of these instabilities to adopt back to the way it had always been.

Below are tips to help you not live your ruts after the COVID19.

Make time for yourself: creating time for yourself is one of the essential ways of getting off your ruts after a pandemic like the COVID19. Find your favorite form of self-care and engage in it to relax your mind to get prepared for normal daily activities. You could even adapt this method before commencing with any other activity after the lock-down.

Generally, it is believed that you cannot get to be the person you want to be except you create time for yourself, either by taking a bath, listening to music, learning some new dance steps, taking a drive, or even getting some fresh air. All these actions that look insignificant can be beneficial in being functional after the COVID19 lock-down.

Get some exercise: An essential quality of a human is his/her health. You need to keep fit to continue life from the point it stopped before the lock-down. Engaging in one or two forms of exercise that awaken all the parts of your body, especially your muscles, and makes your mind at alert goes a long way in escaping you from your ruts after the COVID19.

Do away with your adapted happiness formula: In the process of searching for other activities to fill on for your regular day’s work, you tend to pick soothing tasks and give you happiness, not necessarily productive ones. Most of these activities have to be done away with to get yourself back in form and re-adjust your mind back to its normal state.

In some cases, you do not have to do away with it. All you have to do is to adjust it and place the tasks with greater importance over those with lesser importance. The idea behind the whole information is to reset your adopted schedule to another to make you stable and functional as you once were.

Re-define your priorities: Re-defining your priorities have to be done with a lot of dedicated time and focus. Your priorities are what keep you going, and that has to change to start up with the restoration of the regular schedule. Being at home for an extended period can get into your head, and you tend to make things that are on an average day irrelevant relevant. Re-defining your priorities helps you do away with all those unnecessary tasks and brings your mind back to appropriate and productive activities.

Create a Plan and Set Small Goals: Before the commencement of typical life after the whole pandemic thing, you can start getting yourself ready by creating small goals for yourself that you want to achieve within a specific time range. Drafting out a plan and stating steps to take to get that plan done is a great way of overcoming your ruts after a pandemic like the COVID19.

Identify all forms of addictions and get them under control: Addictions are time-consuming and can make you very unproductive. Take time to study yourself and search out those time consuming and unproductive but irresistible activities and deal with them to fit into the adjusted schedule.

Although for some people, it may not be a one-time process, just as it has been stated in the previous point, you have to create a plan and stick to it dearly to create no free-time for necessities.

In conclusion, Covid19 is one of dreadful diseases that we all will face in our lifetime. We are all made to understand this, however, it is you and I that will stop and slow down the spread of this virus, it will take our patience and cooperation to play our part and take the necessary measure to minimise the spread.

What should be paramount in our mind is that Covid19 has come though; but it will end one day with humanity victorious over it and any other virus yet unknown.  However, with the introduction and adoption of these alternatives in our daily lives, the possibilities of not living our ruts after the COVID19 abounds.



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When it comes to crafting a pitch that converts, the odds for succeeding at this are not high. The major reason usually isn’t because you don’t have a brilliant idea. Many freelancers suffer from poor delivery of their plans, while others can take a little detail of their concept and create a bigger picture for you. What’s the difference? Delivery!

What makes you stand out or exceptional on the subject of pitching your work? Every  content author has their ample  cut of “terrible” pitches on the business of freelance writing,  but that does ought not hinder you from pitching your gig to land your choice client.

There are lots of  ground work  and pitching strategies to do  before finding out  it is time to send  your pitching hook.

What’s the factor that makes your services exclusive?

Why should potential customers work with you over a competitor?

That is what most of the clients will keep in mind whilst making their choice of who to work with and in view that interest spans are brief.  Most of the clientele are not going to delve into the weeds searching into every little detail you have written in your account.  Your desire is to have the heading to talk what makes you stand out.

In this article, you are going to learn 10 different things you need to put in place when crafting your pitch so that you can be sure that it converts in your favor. Read on to find out 10 ways to upscale and up-sell  your game and serve out a compelling, exceptional, and hard-to-forget pitch to your ideal clients.

The Ten Minutes Rule

Make sure you create a rule for yourself that allows you to use ten minutes to say the juiciest and compelling part of your business proposition. Aking your ten minutes would mean you have to go back and do your home work and chunk off irrelevant information and creating a concise summary that envelopes the entirety of your idea.

In some cases, you will be given time by the client, try to use five minutes less. If you tell them you will use a particular number of minutes, try to use a minute less. And if you say you have a final word, make sure it’s the last word. Choose a pace that allows you to do well without rushing information at the end.

Convert Your Pitch Into A Story

Story-telling is an art, and this art has been proven to capture the mind of the listener. If you want to create a truly unforgettable pitch, then you should turn it into a story. Too much analysis, documentations, numbers, and spreadsheets on the first day can be a bore. So it is best you tell a story, tell it well, and capture the attention of the investors/clients.

Be Focus-Driven

Time is of the essence, and clients read meanings to more things than you think. How you can focus on the essential components of your pitch and work well with time speaks a lot to investors about how well you will be able to manage the funds they pull out for you. Ensure that you talk about only essential and vital parts of your pitch.

Go Into Details Of What Product Or Service You Offer

This part might sound funny or irrelevant, but the investors are not interested in the product. They are more concerned about the money that will be made, and the returns it will yield. Despite this fact, you should still show them the product to feel or explain the service you offer but don’t dwell too long on it.

Explain The Uniqueness Of Your Product

Open the eyes of your investors to what makes your product or service different from every other business proposition. Here, you have to do your homework right and go back to the drawing board.

Be Deliberate About Your Target Audience

You should be able to state your target market to your clients clearly. Let them perceive that you know what you are doing. Speak to them confidently about the demographics your product or service is meant to touch.

Now Talk About How To Reach This Target Audience

Remember that no matter how great your product or service is, it will never sell itself. If you have a brilliant marketing idea, now is your chance to put it on full display. You have to show how you intend to reach your said target audience with realistic and feasible marketing plans. Persuade your investors with a watertight plan; this way,they are sure you mean business, it also shows that you are an expert in your niche and the go-to market authority.

Include Your Revenue Model In Your Pitch

You should know that investors are not philanthropists, and they will love you to answer a question without being asked, “How will I profit from your business idea?” In your pitch, you should be able to show the client  how they will receive their return on investment. You can explicitly explain the type of revenue model you want to use and its application.

Dress As Smart As Your Pitch


It is a natural human tendency for us to address people the way they present themselves to us. You might say you have great ideas, but what allows for an audience from the investor is a smart appearance. If there is need to meet your passive  client face to face, don’t let your dressing be a turn off for the investor after you have sat to do your homework to the last detail. Let your dressing show the fountain of knowledge you have.

Practice Your Pitch And Questions You Might Be Asked

Fulfilling all the things stated above requires that you practice with updates of everything in that niche every minutes, rehearse till you master it. Go over your pitch, and make sure you convince yourself about it. While practicing, also make sure you try to practice answers to possible questions you might be asked. These are perfect ways to position yourself as an authority.

Conclusively, the goal is for you to create a compelling pitch that would make investors feel if they don’t invest in your idea, they are going to be missing out on the next million-dollar venture. Make sure you sound passionate and keep it as realistic as possible sounding accurate all the way.


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There are two sides to every coin, and most times, there’s no telling what side we get after a toss. The pandemic is one such example of unforeseen contingencies that could occur. No one ever saw this coming, and to some, it is a blessing, while to others, it is a curse. The truth is, many more people will be laid off from work if the lockdown extends, and what happens to you if you are part of this fraction of people to be laid off from work?

During this COVID-19 lockdown period, you are meant to invest this time in personal growth and in learning new skills that will help you come into the top 5% of the workforce needed after the lockdown is lifted. One thing remains certain, and that is the fact that a lot of changes will occur post-COVID-19. Companies will require new skills; workplaces will experience structural reforms and a lot of other things.
In this article, you will learn about different skills you can acquire that will be in demand after the coronavirus and will make you relevant.

You need to understand that going forward; the future lies with those who know and understand technology. Whether you believe it or not, many businesses are starting to see the importance of technology and how it ensures growth even with the pandemic. So, the nature of employment after the entire coronavirus pandemic would most likely be one with the requirements for knowledge in tech.

If you are thinking of where to start from, think about your field of study, or your job position. Think of how digital transformation has been applied to that field and how you can equip yourself with the right tools to remain relevant. For instance, if you work in an accounting department, there are various tools available to make the work better, search these tools, and learn them.

If you ever had an interest in programming or coding, but one way or the other have not been able to start anything on it, now is the time to be serious. Just as you read earlier, digital transformation is making many companies gear up, and skills such as web development, digital marketing, programming, and the like will be in high demand.

The people who can ensure the smooth running of business despite unforeseen contingencies and pandemics like these are the ones who will continue to remain relevant. Guess what? There’s only 5% of them, and you can join in this 5 percent and learn a digital or coding skill today to remain relevant in a post coronavirus world.

As much as you try to learn hard skills to make you relevant, there are still soft skills you need to learn too. Emotional Intelligence (EQ) is one of such skills that many companies will demand, as it positions you well to respond well to uncertain and unpredictable circumstances.

Emotional intelligence refers to the way you can identify your emotion, express your emotions, and, when necessary, contain your emotions, and show concern for the emotions of others. There are many times when you have to connect with people on an emotional level. At times like these, you have to make you work well with people and understand the reason why they do what they do.
Many companies are hiring people who not only possess hard skills but also possess the ability to work with human beings with different backgrounds and various needs successfully.

It might sound like yet another skill you include in your resume just to get the job, but the practical application comes in handy after the pandemic. Companies will be looking to hire people who can look into a situation, analyze it, and bring out the best possible solutions.

The exciting thing about critical thinking is that you can build it just like every other skill, by giving yourself intense and critical situations and search for solutions. The beauty is that when you tell any company that you can critically analyze situations, you will be tested.
In conclusion, these are some of the skills you need to learn while you are at home during this pandemic. You can’t afford to be like everyone else. Developing your skills and growing is one of the best investment you can give yourself, and you will realize it’s worth when the pandemic times are over.

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